In 2021, the Azerbaijani watch factory VMF began creating the brand VMF ELLİ, using mechanisms from the Japanese watch corporation Citizen. This watch brand gained high positions in the world market due to its targeting according to age groups in a short time. Thus, the PATRİOT collection for ages 3–5, BAYRAQ for ages 5–7, GİLAS for ages 7–9, SPORT for ages 9–12, and JUNIOR for ages 12–15 have been gaining great popularity among young users since the summer of 2022.

All watches have passed certifications intended for children and are made of safe, hypoallergenic materials that are harmless to health. The VMF ELLİ models, produced from stainless steel and special plastic, are shock-resistant, water-resistant, and provided with a 2-year official warranty.

The design of the watches was prepared by specialists from Azerbaijan, Switzerland, and Denmark. The design and functional appearance of each model were formed as a result of extensive research into children’s behavior and taste trends that lasted for a year.